Dear Reader, This week, Meta went silent...we all watched...refreshed our screens...is it back up we wondered. While some use Facebook to mindlessly scroll, many users depend on it for social media marketing and business. And when a big platform shuts down, many feel it in their wallets. I have a feeling many of you reading this often use it for both personal and business reasons. I thought it might be good to send a quick email to partially speak to this and partially speak to why having a...
about 1 year ago • 3 min read
Hey Reader, Have you ever written a messy email? It doesn’t have a perfectly self-contained message, and there’s no neat sign-off or sales pitch at the end. It’s not overly polished, and it reads a little bit like something you’d get from a friend. These emails can actually encourage more engagement from your customers than their perfected counterparts. I’m not saying you need to write a bad email or put less care into your email marketing. Absolutely not. It’s very important to keep creating...
about 1 year ago • 3 min read
Hey Reader, It’s easy to look at SEO (Search Engine Optimization) as a quick fix. At first glance, it may seem obvious to you that you can purchase SEO services and find your website appearing at the top of the search results almost instantly. However, this is a very common misunderstanding of how SEO works. It takes time for SEO work to pay off and bring benefits to your business. An easy way to look at SEO is to compare it to visiting a gym when you want to lose weight or build some muscle....
about 1 year ago • 3 min read