The art of a messy email | Jenny Laine Designs
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Hey Reader, Have you ever written a messy email? It doesn’t have a perfectly self-contained message, and there’s no neat sign-off or sales pitch at the end. It’s not overly polished, and it reads a little bit like something you’d get from a friend. These emails can actually encourage more engagement from your customers than their perfected counterparts. I’m not saying you need to write a bad email or put less care into your email marketing. Absolutely not. It’s very important to keep creating content that delivers value to your customers. However, sharing a ‘messy’ email from time to time can be a very effective way to encourage more conversation. A messy email doesn’t mean a half-hearted email. In fact, you can still share an important message, deliver value, and promote the products or services you offer. It’s about writing in a style that encourages people to reply because you’re sharing content that is open to discussion. Writing an email that is open-ended creates an invitation for your readers to reply with their own input. You can open a channel of communication that you would otherwise struggle to do in a more self-contained email. Think of a messy email like a social media post. They’re usually written in a way that encourages more interaction. They will contain things like questions, thoughts about certain topics, and various ideas you’d love to hear feedback on. One downside of social media posts is that some customers might feel too self-conscious to share their opinions on a public platform. They might have questions they’d love to ask but shy away from the topic they’ve read on your social media page. We all see people freely share their opinions online, sometimes unnecessarily, but we forget about the people who stay quiet. If you turn it into an email, there’s a higher chance people will feel more confident about reaching out or replying. Starting a conversation is one of the best ways to connect more with your customers. Not only do you have the opportunity to help them, but you can also gather valuable feedback on where you can improve their experience. Sometimes, the best emails are the ones with no conclusion. My challenge to you! Send an email to your subscribers this week! Keep it short and sweet! Don't have an email list yet or don't know what to do with the one you have? Let me help! Just reply here and we can start the conversation! Signing and Designing, Click here to learn more about my email marketing services.
JENNY LAINE DESIGNS, LLC - WAYS I CAN HELP YOU! Disclaimer: Some links below are playing double agent (ie.affiliate links). They won't cost you anything extra, but they'll sneakily send me a tiny commission. I only recommend my absolute faves, so it's a win-win! Should We Work Together?First, let's see if we are the right fit - Why? Because I want you to have the BEST opportunity for your business to grow and that means that I may not be the right designer for you. Let's find out.... ARE WE A GOOD FIT? If we aren't, I have many awesome partners and can point you in the right direction! Every business whether new or established needs to have clear and concise branding. You know...we recognize popular brands because of what they look like and the message they serve to us, right? The same goes for your business! If you need help with this check out: SIMPLE BRAND ACADEMY Once you purchase, if you need help along the way, we can do a "Pick My Brain" consult meeting to strategize your ideas! Did you DIY your website? Do you need a quick look-see to see if you missed anything? See my website success stories Build a website with me - Custom Websites Use my SEO checklist to help get your website found online Need help getting found on Google? Check out this helpful guide. Get your blog/content found online with my SEO Blog Post Boost Website SEO Boost - for 3 of your most important pages Want to learn about SEO yourself? Check out Leanne's SEO Course Grow your email list with my Email Marketing Service Wanna write your own emails and do it FAST? Learn how here. Do you need legal pages for your website? Get the low down here on why the answer is YES! Interested in Web Design - This is the course to end all other courses - Josh Hall's Web Designer Pro Check out the Tools I Use & Recommend Are you a DIY kinda friend? DIYing your website isn't the worst thing! I have some great resources and templates for your DIY journey. Try this website framework planner. (It's great for both DIYers and working with a web designer like me!) - it's free when working with me to design your website! (I'll even discount your purchase if you decide to work with me!)
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Jenny Laine Designs, LLC
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